Likeable Social Posts

Work breakdown of series of short animations for Likeable Media’s Instagram account

The Briefs:

Likeable Media, a social media advertising agency, wanted animated posts to engage viewers on different holidays while also showing the motion capabilities offered by Likeable to current and future clients.

Process:

Each video needed to show off different techniques while also staying true to Likeable’s brand. Each video had a quick turnaround time. I came up with the video ideas, created the designs, illustrations, and animations. For these videos I used Illustrator and After Effects

Groundhog day:

For this short social content, I wanted something really cute and fun to reflect Likeable culture. Taking inspiration from Likeable’s icon illustrations, I created this 2d character. In after effects I setup the 2d elements in 3d space allowing for more dynamic animation. For the sound design I wanted something playful that fit the design.

4th of July:

For this short, I wanted to stay away from super stereotypical 4th of July designs. I went with an American flag popsicle melting in the summer heat with chill summer music in the background to give the feeling of a hot summer day.

Likeable Birthday:

Likeable has been creating social media content for 11 years so I wanted something that tied the two together. I used a constant zoom technique to reflect the always moving and changing field of social media. To also reflect the social media qualities, I illustrated cute illustrations of emojis dancing around a cake and the birthday candles in a phone.

Social Media Day:

When creating this short video I wanted something to reflect the sharing of interests and life that happens on different application of social. For the design I wanted to avoid just recreating the applications design and do something that felt fresh and youthful just like social media.

Halloween:

For Halloween, Likeable wanted something that spoke to the spooky fun of the holiday and in a style that matched their brand guidelines with a small time frame. I created the illustration in Illustrator and animated it in After Effects