Content Credits Explainer

Work breakdown, Winner of Platinum AVA Digital Award 2020

The Ask:

Likeable Media, a social media advertising agency, needed an engaging way to explain to prospective clients how their credit system works and why it’s better.

Storyboard and Animatic:

I worked with a team to figure out what visuals worked best to illustrate the credits system. We wanted the video to have an arcade/game like quality to make it fun and relatable while being informative. I kept this idea in mind when making the storyboard and animatic.

Illustration:

Working with another illustrator, I collaborated to create the assets for the video. The illustration style need to fit with Likeable Media’s bright and fun branding while also being engaging and informative. We used gradients to help give depth and texture to the bold colors in their brand. We created the illustrations in Illustrator. (My illustrations are from 0:17-0:37)

Animation:

Working with another animator, we brought these fun illustrations to life. To match the style of the illustrations I wanted to stick with a bit of a cartoony feel but not too much to detract from what was being said. (I animated from 0:17-0:41)

Sound Design:

Since this was a very fun game inspired piece, I chose sounds more reminiscent of games you might play on your phone while the music is more modern and youthful. I used sounds to accent and enhance the animations while not taking away from the important content coming from the voice over.